Crisis and Emergency Risk Communication Term Paper

Crisis and Emergency Risk Communication - Term Paper Example Communication is particularly important during times of crisis or emergency, especially during cases related to health and wellbeing. Through effective crisis and emergency communication, the community or group in question can aid in the dissolution of problems, but a failure of communication during a crisis can compound the problems. This is because sound crisis communication is necessary to the process of intervention planning (CDC 11). Well-planned and executed emergency risk communication, which is blended into the different phases of the crisis response continuum, can increase the potential of addressing the crisis, particularly where the resources available for risk resolution are limited and should be channeled to areas where they are critically needed (CDC 13). Crises necessitating groups or organizations’ to employ effective risk communication Crises include national, multi-state investigations on disease outbreak, or the exploration of environmental crisis (CDC 14). Examples of these crises include waterborne, airborne, food borne, vector borne, chemical, toxic material, natural disaster, infectious agent, and radiological-related risks (Coombs 242). One example is the case of a natural disaster that requires the immediate attention of the government and other authorities. The agents of crisis communication could include the relief organizations that respond and provide aid to those affected by the crisis, or the NGOs that come to offer aid. The aid may entail retrieving the victims that are most vulnerable to the risks arising from the crisis situation. The second form of crisis is triggered by an unknown infectious compound, which has the potential to spread to other parts of the country or region. Examples include water-related and large-scale ecological crises. The third form of crisis, which requires effective risk communication, is site specific crisis, where the crisis takes place at a given area, and the crisis can be controlled at the site (Coombs 242). Examples include laboratory incidents, the death of an employee or a student at the campus grounds, hostage event at campus, bomb threats and a fire or explosion incident. The last form of crisis, which calls for effective crisis communication, includes terrorist attacks – whether chemical or biological – after the terrorist activities are suspected or declared (Combs 165). The risk of disaster or emergency is worsened by a number of factors that come into play within the society with each requiring effective crisis communication, and in a timely manner, in order to avoid the expansion of the threat to a larger group. These factors include the global increase in population density, the increment of settlements at risk-prone locations, the increment of technological risks in the society, and the emergency of infectious illnesses. Other factors include the increment of international travel and the escalating threat posed by terrorism globally (Coombs 2 41). Due to the increase in the risk factors that contribute to the development of a crisis in society, risk communication is required at any site of emergency or risk. Crisis communication – for this context – is defined as the process of communicating about the situation facing the given organization or setting, to the stakeholders of the organization and the public (Combs 164). Crisis or emergency communication is initiated after the incidence of an emergency, crisis or a disaster. Emergencies, crises, and disasters have one thing in common, which is that they all relate to the incidence of an adverse event, which has either taken place or which is taking place. After any event, which is adverse or unexpected happens, it is possible to refer to the given incidence as an

Listening to Prozac : The dangers behind the sirens seductive call :: Neurological Neurology Brain Essays

Listening to Prozac : The dangers behind the siren's seductive call "If the human brain were simple enough for us to understand, we would be too simple to understand it" (1). In his book Listening to Prozac, Dr. Peter Kramer thoroughly examines how Prozac has revolutionized the power of psychopharmacological medication and what it teaches us about the human self. Prozac has demonstrated the ability to transform a person's behavior, outlook, and conception of self through a neurological change of biology, thus providing more evidence that brain does indeed equal behavior. Perhaps more fascinating than the answers it provides about human neurobiology are the difficult questions, ironies, and problems its usage raises. The administration of Prozac challenges the model of healing through cognitive powers due to its purely biologic effectiveness. This success has widened the gap between the un-medicated and medicated human self. Which is the "true" reflection of a person? Do Prozac's transformations emulate an unnatural idealized social norm or release a healthy individual trapped in an unnatural state? How does this reflect or change our definitions of " illness" and "wellness"? Dr. Kramer's discussions hinge upon the idea that the nervous system controls behavior. The case studies he provides show people who, after taking Prozac, have remarkable "transformations" of multiple facets of behavior including perceptions, motivation, emotions, sense of choice, values, and personality (defined by given temperament as well as developed character). Prozac's ability to change a person so drastically on a biological level causes much apprehension because the change does not need to be processed cognitively or even consciously. Dr. Kramer asserts that this change need not coincide with any self-knowledge because it is "evidently not necessary"(32). His comment points to a desire among many that the conscious self (I-function) has a stronger influence on behavior than biology does because we intimately connect behavior with self-identity. Relying on a foreign substance to change biology (and self) without apprising and receiving sanction from the conscious-self first se ems unnatural. The utter reliance on biology without utilizing our human gift of cognition seems to be a violation of how humanity has separated itself from our own inner animal. Dr. Kramer dismisses claims that Prozac compromises our vision of humanity through changing behavior in psychobiological terms by saying, "biological models are not reductionistic but humanizing, in the sense that they restore scale and perspective and take into account the vast part of us that is not intellect" (143).

Louis Pasteur in Public Health Essay

Louis Pasteur is a man of many talents; his greatest gift was his intelligence and patience without it the medical field and the public health system would not be where it is today. Through his patience and diligence Pasteur was able to make several advances in chemistry, microbiology, immunizations and preservations. In 1857 he developed the Germ Theory of fermentation and putrefaction, these theories assisted in the surgical revolution of antiseptics developed by Joseph Lister. He has laid the foundations for epidemiology and the defining rules for personnel hygiene. Many people believed that his theories were not true and hoped that he would fail however time and time again he proved them wrong. Through his studies and research Pasteur was able to positively impact the nineteenth century by the development of theories such as the Germ Theory and vaccines for several diseases such as anthrax and rabies, which led to the first successful vaccination of humans. He has shown how pathogens could be passed from animals to humans. Louis Pasteur was born in Dole, France on December 27, 1822; as the son of a tanner his father wanted him to get the education that he did not receive. He attended school at â€Å"? cole Primaire and later went to the College d’Arboix but did not finish due to be home sick. In 1842 he went on to earn his Bachelor’s degree in Science at College Royal de Besancon, from there he attended ? cole Normale to earn his Doctorate in Science focusing on physics and chemistry. (Toledo-Pereyra, 2009). In 1849 he married Marie Laurent; she bore him five children through the years, three of the passed away before reaching maturity. Even though Pasteur has been recognized for great accomplishments in the fields of physics, chemistry and microbiology he did not prosper from it. He taught at several colleges as Chemist, and later moved on to being a director or an administrator of the Department of Science. He is one of the founding fathers of microbiology. According to â€Å"Discovery of Pasteurization† (2010), â€Å"Pasteur laid the foundation for all microbiological techniques through his research on Lactic and alcoholic fermentation and defined these principles: All fermentation is caused by a microorganism, there is a particular ferment for every given fermentation, a sterile culture is required for ferment growth, the medium has to be seeded with absolute ferment particles† (Alcoholic Fermentation). Through his studies of fermentation Pasteur was able to denounce the theory of spontaneous generation. â€Å"Spontaneous generation is the supposed development of living organisms from non-living matter. † (American Heritage Dictionary, 4th Ed. ). The denouncement of spontaneous generation and studies of fermentation led to the sterilization of milk, wine and beer, which resulted in improved taste and quality; but also prevented thousands of unnecessary deaths. This process was later named after him and was called pasteurization which is the heating of beverages or food to kill living organisms to prevent spoilage. In 1857 he developed the Germ Theory of fermentation; later named the Germ Theory of disease, this led to Joseph Lister’s development of antiseptics that is now used for surgeries. As Pasteur continued to study micro-organisms he began to take on animal diseases. Through his studies he was able to develop several vaccines and eradicate rabies, also he was able to successful vaccinate human’s from the rabies disease. He was first called upon to investigate the disease of silkworms, which almost devastated the silkworm industry. His studies showed that the worms disease was caused by shiny corpuscles†; an unattached body cell, â€Å"which he later discovered was hereditary and contagious,† (Discovery of Pasteurization, 2010) and soon began suggesting new hygienic measures to properly cultivate the silkworms. Without delay he started to tackle more animal disease specifically Chicken Cholera and Anthrax which were occurring around the same time. Anthrax was slaughtering farm animals mostly, sheep; through investigations of healthy and diseased animals he was able to cultivate a vaccine to control the bacteria. Toledo-Pereyra, 2009), and he did the exact same thing with Chicken Cholera. In 1881 Pasteur began the study of the viral disease called rabies. Rabies attacks the central nervous system of warm blooded animals including humans. According to (Harrigan, 2011). â€Å"Animal symptoms may have the appearance of being sick, crazed, act vicious or may be over friendly, docile, and confused. Human symptoms may be pain or tingling sensation from the bite site, high fever, confusion, seizures and coma. Once an animal or individual is infected and they show signs of symptoms they rarely live. †(Symptoms). Pasteur began his investigations by studying â€Å"infected rabies animals to get an understanding of the disease’s cycle. He discovered that the spinal cords of dying rabbits with rabies could be kept no infected by maintaining them in a sterile, dried air for two weeks. He developed a system of various concentrations of inoculated material; he was able to protect the animals. (Toledo-Pereyra, 2009). According to Encyclopedia of World Biography (2011) On 1885 Pasteur was brought a nine-year-old boy by the name of Joseph Meister who had been badly mauled by a rabid dog, with the permission from the boys physician he administered the vaccination treatments. The child successfully recovered from the rabies virus due to Pasteur’s diligence and since of duty to his country. Louis Pasteur had different methods to help society accept his scientific theories. His most widely used was proof, he showed the people through controlled variable or environment. By letting his work speak for itself, he was able integrate is theories a lot easier. Two of Pasteur’s biggest adversary’s was â€Å"Justus Liebig he tried to disprove Pasteur’s theory on spontaneous generation and the theory of fermentation; and Felix Archimede Pouchet whom questioned his theory of spontaneous generation. †(Schwartz, 2001). He was able to hold his own through methodological research, experimentation, and documentation to prove that his theories were the most accurate. As a testament to time Pasteur’s efforts to rid the world of diseases such as Rabies, Anthrax, and Cholera his theories have rang true. His studies of fermentation, putrefaction and spontaneous generation have led society to be a more hygienic and sufficient place. There are healthier people in the world today, because of his efforts to help people live and for them to understand what was going on despite centuries of beliefs. If it was not for Louis Pasteur the medical profession would have probably just getting to understanding the life of a microorganism. Pasteur has influenced countless people through his work because of the way he presented, explained and proved it. His studies helped Joseph Lister in the surgical field, by showing that there are micro-organisms that are in the air which causes contamination of the wounds. According to New world of Encyclopedia (2008)â€Å"The young boy whose life was saved by Pasteur’s vaccine for rabies worked at the Pasteur Institute, Meister was ordered by German forces occupying Paris to open his crypt, but he committed suicide rather than comply. † The impact the Pasteur had has been greatly felt throughout the world, without his perseverance the world would not be where it is today in regards to the medical field and public health. His desire to understand why things happened and how they happened influenced people to work with his drive, and determination. Pasteur’s willingness to accept change despite the fear it may cause, has shown us that just because something has been thought for centuries does not make it right, and if you do not believe in something find a way through scientific experimentation to be able to disprove it or show that it is right. For almost every experiment that was used to show the population that it was true he did it publicly for all eyes to see so that there was no doubt, and to prove that change is can be good. Louis Pasteur was a great chemist, physicist, and above all else a great teacher. He taught the world that just because you do not see it, does not mean that it is not there. Through his microscope he was able to make drinks healthier, formulate vaccines, and eradicate some the worst diseases that was known to man. Pasteur’s influences have touched each and everyone in some way shape or form. Even though he was doubted and criticized he still did not stop trying to make this world a better place. This man is truly a Public Health figure for all time.

Literature Review on Brand Awareness

Definition of ‘Brand Awareness' The likelihood that consumers  recognize the existence and availability of a company's product or service. Creating brand awareness is one of the  key steps in promoting a product Brand Awareness  is the extent to which a  brand  is recognized by potential  customers, and is correctly associated with a particular  product. Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  product's introduction.Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the br and  logo.Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market Importance â€Å"Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. † In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process.The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company.An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty Brand awareness is  an important way of  promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors.Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. In the study â€Å"Effects of Brand Awareness on Choice for a Common Repeat Purchase-Product† prepared by Wayne D. Hoyer and Steven P. Brown, published by the University of Chicago Press in the journal â€Å"Journal of Consumer Research Vol. 17,No. 2(sep. ,1990) gives an abstract that Results of a controlled experiment on the role of brand awareness in the consumer choice process showed that brand awareness was a dominant choice heuristic among awareness-group subjects.Subjects with no brand awareness tended to sample more brands and selected the high-quality brand on the final choice significantly more often than those with brand awareness. Thus, when quality differences exist among competing brands, consumers may â€Å"pay a price† for employing simple choice heuristics such as brand awareness in the interest of economizing time and effort. However, building brand awareness is a viable strategy for advertising aimed at increasing brand-choice probabilities.In their research ,Brand awareness is defined as a rudimentary level of brand k nowledge involving,at the least, recognition of a brand name. Awareness represents lowest end of continuum of brand knowledge that ranges from simple recognition of the brand name to highly developed cognitive structure based on detailed information. Recognition is taken here to be the process of perceiving a brand as previously encountered(Mandler 1980). Thus the distinction between awareness and recognition is a subtle one,former denting a state of knowledge possessed by the consumer and the latter a cognitive process resulting from awareness.According to Keller (2003) stated that Brand awareness can be referred to as the ability of a consumer to distinguish a brand under various conditions. Keller (2003) also noted that brand awareness is built and increased by familiarity with the brand as a result of repeated vulnerability which eventually leads to consumers experience with the brand. Consumer’s experience of a particular brand could either be by hearing, seeing, or thin king about it and this will help the brand to stick in their memory.Brand awareness can be referred to as the degree of consumers’ familiarity with a brand. Aaker (1991) According to Aaker (1991 p. 62), there are three levels of brand awareness: * Brand recognition: It is the ability of consumers to identify a certain brand amongst other i. e. â€Å"aided recall†. Aided recall is a situation whereby a person is asked to identify a recognized brand name from a list of brands from the same product class. * Brand recall: This is a situation whereby a consumer is expected to name a brand in a product class.It is also referred to as â€Å"unaided recall† as they are not given any clue from the product class. * Top of mind: This is referred to as the first brand that a consumer can recall amongst a given class of product. Many researchers have seen brand awareness as an element that plays a vital role in consumer’s choice of brand. Aaker (1991) prescribed some of the following factors as ways to achieve brand awareness: * Involve a slogan or jingle: a slogan is a visible feature of a brand. There can be a strong link between a slogan and a brand.The slogan and jingle are powerful and can be a great change for a brand. * Be different and memorable: as a result of the similarity between product and their means of communication, product differentiation is important. * Symbol exposure: a known symbol will make it easier to recall and memorize a visible illustration of the brand. A logo that is connected to an existing brand or a developed brand will play a vital role in developing and keeping brand awareness. * Publicity: one of the most important ways to get publicity and create awareness is through advertisement. Event sponsorship: sponsorship of event can also help to create and maintain awareness. * Consider brand extension: one way to increase brand recall is to show the logo or name on the product and make the name popular. Example of t his is coca-cola which is more publicized than the key product. * Using cue: packaging is one of the most significant cues to a brand due to the fact that it is what the purchaser sees when purchasing a product. If the product or brand is not known, the only means of contact to the brand or product is the package. Hankinson and Cowking 1993), indicates in order to achieve the brand acceptance, the relationship between the customer and brand – perception of customer to brand is needed. The customer’s psychological and physical needs and the brand’s symbolic values and functional attributes will be reflect by the strong relationship between customers the brand Brand awareness is essential in buying decision-making as it is important that consumers recall the brand in the context of a given specific product category, awareness increasing the probability that the brand will be a member of the consideration set.Awareness also affects decisions about brands in the con sideration set, even in the absence of any brand associations in consumers’ minds. In low involvement decision settings, a minimum level of brand awareness may be sufficient for the choice to be final. Awareness can also influence consumer decision making by affecting brand associations that form the brand image (Keller1998)

A Link between Cultural Dimensions and Financial Reporting Essays

A Link between Cultural Dimensions and Financial Reporting Essays A Link between Cultural Dimensions and Financial Reporting Essay A Link between Cultural Dimensions and Financial Reporting Essay Sidney Gray created a model that shows a link to the cultural dimensions on a country and the financial reporting rules and practices In a particular country. In short, It states that the cultural values shared by members off society will Influence the accounting values of the accounting subculture. Then, the shared values of the accounting subculture will In turn affect the financial reporting rules and practices found within a country. Using this model, some Implications arise when discussing global harmonistic of financial reporting standards. By looking at Grays model its easy to see why harmonistic Is very difficult to achieve since different cultural dimensions will lead to different standards. Different nations have entirely separate sets of values so some countries might be offended that they have to change their standards to comply with the harmonistic rules. Gray hypothesizes that the higher a country ranks on uncertainty avoidance and long-term orientation, and the lower it ranks in terms of individualism and masculinity, then the more likely it is to ranks in terms of conservatism. This brings up the point that some countries are more conservative than others due to what they use the financial for and how much transparency they deem necessary. There is also an argument based on Gravys model that states that the cultural dimensions of a country lead to how the accountants apply the financial reporting rules. This causes difficulties in creating comparability between different country financial statements due to the different values. Conservatism also plays a role in the accountants application. There is a strong positive relation expected to exist between secrecy and conservatism. Countries that require limited disclosures in financial statements, high secrecy, are expected to more strictly adhere to the notion of conservatism in the measurement of assets and liabilities. How the accountants apply the rules depend largely on the type of society they are in and what exactly the society uses the financial for. The internal auditors of Cancan Enterprises have a very difficult task In front of hem. Based on Grays hypothesis Canada, an Anglo country, would rank relatively low on the accounting values of conservatism and secrecy. Brazil ranks In the middle In uncertainty avoidance, Individualism, and masculinity. It does however rank very high In long-term orientation. This shows that Brazil Is maybe slightly more towards the conservative side. Korea ranks high In both the uncertainty avoidance and long- term orientation, while ranking lower In Individualism and masculinity. This Is wowing that Korea Is a country that would take a more cautious approach to standards. Sweden ranks lows on both uncertainty avoidance and masculinity. It also ranks high in individualism and long-term orientation. It appears from this that Sweden would De a little less conservative. By Just using Grays model It can De seen that all the countries have different cultural dimensions so it will be difficult to implement Canadian standards on all of them. Also, language barriers and different cultural customs will add difficulties to the auditors.

Boiling Point Elevation Definition - Chemistry Glossary

Boiling Point Elevation Definition - Chemistry Glossary Boiling point elevation, freezing point depression, vapor pressure lowering, and osmotic pressure are examples of colligative properties. These are properties of matter that are affected by the number of particles in a sample. Boiling Point Elevation Definition Boiling point elevation is the phenomenon that occurs when the boiling point of a liquid (a solvent) is increased when another compound is added, such that the solution has a higher boiling point than the pure solvent. Boiling point elevation occurs whenever a non-volatile solute is added to a pure solvent. While boiling point elevation depends on the number of dissolved particles in a solution, their identity is not a factor. Solvent-solute interactions also do not affect boiling point elevation. An instrument called an ebullioscope is used to accurately measure boiling point and thus detect whether boiling point elevation has occurred and how much the boiling point has changed. Boiling Point Elevation Examples The boiling point of salted water is higher than the boiling point of pure water. Salt is an electrolyte that dissociates into ions in solution, so it has a relatively large affect on boiling point. Note nonelectrolytes, such as sugar, also increase boiling point. However, because a nonelectrolyte does not dissociate to form multiple particles, it has less of an effect, per mass, than a soluble electrolyte. Boiling Point Elevation Equation The formula used to calculate boiling point elevation is a combination of the Clausius-Clapeyron equation and Raoults law. It is assumed the solute is non-volatile. ΔTb  Ã‚  Kb  Ã‚ ·Ã‚  bB where ΔTb  is the boiling point elevationKb  is the ebullioscopic constant, which depends on the solventbB  is the molality of the solution (typically found in a table) Thus, boiling point elevation is directly proportional to the molal concentration of a chemical solution.

What Makes an Exciting Personal Essay

What Makes an Exciting Personal Essay Personal Essay Writing A personal essay is a kind of narrative essay where the author tells about a certain life incident or something that has had a significant impact on him or her. It may also speak of a lesson learned, or simply express a point of view on some issue, which was of vital importance to the author. The personal essay appears to be one of the richest and most vibrant of all literary forms. The personal essay is also one of the most popular forms of creative nonfiction. Here are some of the other names that are used to refer to a personal essay: Narrative essay, Profile Essay on Person, Essay about Yourself, Narration Essay, Personal Biography Essay, Reflective Essay, Personal Experience Essay, Personal Statement, and College Application Essay. Personal essays are really ‘personal’ as the name suggests, they are quite chatty, friendly and reader-oriented. It generally comes in a form of a monolog addressed to the reader. It may concern everything like the death of a cat or a beautiful sight from your window. Remember that the purpose is to give people what they want but not to give what you can give. That is why the more practice you have the better your writing is. There is one more way to get an excellent grade for your personal essay order it here. Personal Essay Structure The simplest structure of a personal essay has three parts: an introduction, body of information and a conclusion. The Introduction You can begin your personal essay with a captivating or interesting sentence that incredibly hooks your readers. Always remember that you want them to read more. Are you out of topic ideas? The truth is that some days you will brim over with countless topics to write about. On other days, you will have such a difficult time to even create a single idea. When you lack topic ideas, write stream of consciousness open a blank document and pen down whatever comes into your mind without stopping until you have three pages. Yes, it is a mind dump! Repeat this technique every time you are blank and discover the magic. The Body The body of your personal essay comprises of 1-3 paragraphs that inform your readers about the topic you introduced. To ensure your thoughts are organized, an outline can be more than helpful before starting. Remember to put your paragraphs in the same structure as your entire essay. Start with sentences that introduce the point and draws a reader in. The middle sentences of a paragraph should offer information about a point. Have a concluding sentence that drives your views home and leads a reader to the next point. Every new idea should be a signal to begin a new paragraph. Every paragraph ought to be a logical progression from a previous idea and lead to the following idea. It can also lead to the conclusion. Ensure your paragraphs are relatively short. Ten lines are always magical. There is no doubt that if you write concisely, you can say loads in ten lines. The Conclusion In your conclusion, close your personal essay with a final paragraph that perfectly summarizes the points, which you have made, and states your final opinion. Your conclusion provides you the opportunity to offer the lessons or insights learned. You can also choose to share how you will be or were changed due to your approach to the topic. The rule of thumb is that incredible conclusions are always tied to your opening paragraph. Personal Essay Writing Tips Show and tell.  The main difference between a piece of creative short fiction and a personal essay is that in the first one you must show but not tell, and in a personal essay, you must both show and tell.  You need to turn on readers imagination giving them useful information. Use your personal point of view.  In a short story, you write about a situation and characters that create it. In a personal essay, you are expected to give your own comments and express your opinion. A reader needs to feel that both the situation and its participants concern you very much. Ideas.  Ideas should be taken from your life. Everything that inspires you and makes you want to write will make an ideal subject for an essay. Some little things or extremely important issues may inspire you, so get ready to keep your diary with you and write down all the details! The hook (humor and quotes).  Remember that the reader is not obliged to read your article so you have less than 10 seconds to attract readers attention. It is recommended to start the first sentence or a paragraph with a bang and get the reader’s interest immediately. Some writers use humor or serious quotes to get the reader’s attention. Use the first-person active voice.  You are the narrator and so you must speak for yourself. Try to avoid informal language. The style of your personal essay should be more conversational than in other literary papers, but don’t make it too easy and boring. Be concise.  Different publications require different format but one thing is consistent: concise writing will always make a good personal essay. When editing, cut the fluff, be specific, and make each word matter. Connect.  The personal essay is personal, but the main idea should be recognizable to your readers if you want to make a connection with them. The wider your audience, the higher your chances for publication. What Makes an Exciting Personal Essay? There is no ‘one-size-fits-all’ essay topic; one of the winning essay topics is something related to people. The broader the audience your subject relates to, the more successful your essay. It makes no difference whether you are discussing some philosophical issues or you are posting about the laundry detergent you have recently bought. If your reader came across the same problem and it was important for them, then you have reached them. Top 20 Topics and Ideas for Writing a Personal Essay Words that stung. My favorite time with family. The proudest moment of my life. A book that has changed my life. The greatest movie moment. If I lived 100 years ago. A museum I’d like to visit. My most fortunate day. My secret love. A secret place. If I could invent something. If my cat or dog could talk. The animal I would like to be. If I could live anywhere. The greatest discovery. My secret talent. Words that prompted hope. A special morning. My favorite gift. How I would use power if I had it. Where Are Personal Essays Used? From college, and media to blogs, personal essays are used in an array of fields and industries.  A personal essay gives you the opportunity to exceed all the limits of a standard essay. With this piece, you are able to utilize dialogues, conversational tone, characterizations, and settings. Plunging into your inner world is very important before starting to piece together your work. Know yourself from the inside first and perfectly gain the understanding of self. Remember that anytime you write your personal essay, the intention ought to be to vent your ideas, interests, and thoughts to others. Therefore, always allow your personal essay to let you drive towards self-disclosure, candor, and honesty with yourself. Are you stuck for an idea? Great experience and academic background allow our writers to deliver the best essays for you. Order a personal essay now!

The role of race and class in the antebellum south Research Paper

The role of race and class in the antebellum south - Research Paper Example Elite white southerners viewed the change as an abolition of slavery (Fertig, 95). They believed that slavery was necessary to promote the new economy established. As such, they implemented codes that disallowed the ability for African-Americans to own or lease land, sing labor contracts, serve on juries, to vote, and testify against whites in a court of law. African-Americans did not have access to public schools whereas orphans were returned to their native countries. The elite southerners attempted to create a new economy and society because they had a comparative advantage in the production of cotton. The slaves, free blacks, and poor whites felt inferior after such a change. They believed that their providence of habits did not match that of the elite whites. As such, the notion of being inferior had a permanent defect of character that would gradually enslave them if they were to remain in such a state (Valdez,

Xerxes The Great, 'Ahasuerus' Essay Example | Topics and Well Written Essays - 1750 words

Xerxes The Great, 'Ahasuerus' - Essay Example It is often presented as a truism that the winners write the history books. But when the subject is a figure of controversy, with both dark and light sides, it is often difficult to really see what happened in a way that highlights veracity. Looking at Xerxes I of Persia, one faces such a situation. On the one hand, Xerxes’ invasion of Greece was massive in scale, represented ingenious engineering, and resulted in the fruition of the goal of its general: a victory at Thermopylae, and the capture of Athens. On the other hand, taking Athens was essentially Xerxes’ last successful move: he faced nothing but a series of embarrassing defeats afterwards, and after the withdrawal of forces from Greece, was treated very harshly by Greek historians. The basic assumption of the current research investigation is that Xerxes, leading the Persian army after Thermopylae, represents a different and more unstable sort of commander than Xerxes before this seminal battle: after burning A thens, Xerxes seems to make nothing but poor strategic decisions. Up until his eventual murder in a court intrigue, when he was essentially disgraced as a general, and was focusing mainly on building projects, Xerxes showed a slippage of rationality and good judgment, along with an increasing inability to take counsel from his advisors and military planners.

Terrorism 5.4 Essay Example | Topics and Well Written Essays - 2500 words

Terrorism 5.4 - Essay Example In the early history of terrorism, to be killed by invaders meant there was a great reward waiting for you in heaven as presented by suicidal martyrdom. This dates back to thousands of years in most religions and societies. Terrorism against an enemy can therefore be viewed as an act of religion. However it is viewed as crime against humanity by the victims of an attack. In the modern terrorism, it has been a tool used by both sides of colonial conflicts mainly in the mid-20th century. The frequency of religion based terrorism gained roots in the last 20 years of 20th century hence becoming more and more frequent. There is also another kind of terrorism today that brings about destruction to industrial and agricultural systems. This can be termed as economic terrorism. The underground mass transit system is a vulnerable place for a suicide bomb attack. This is because in these subways there is life and vibrancy especially during week days when people are scrambling to get to work on time. The number of commuters that could potentially lose their lives is alarmingly high making it a possible threat. The international airports area also poses a potential site for terrorism. This is because of the many inbounding and out bounding flights every day. This gives a chance to any terrorist who would want to bomb the area by strapping it to his body. The aircraft may also be skyjacked and be forced to land in a country to the terrorists. The terrorist may also fire indiscriminately and throw grenades to the thousands of people in the airport. Terrorists may also target large public areas like the major university which contains a big number of students, the convention center that attract tourists and the campus football stadium that holds a large number of football fans. This can be done by sneaking in the bomb amidst the large masses of people or throwing grenades. They could also execute it by kidnapping some of the students. Another possible

The dark side of uhckleberry finn Essay Example | Topics and Well Written Essays - 1000 words

The dark side of uhckleberry finn - Essay Example The dark side of the story and of Huckleberry Finn himself is the central dilemma for Finn regarding what he should do with the escaped slave and his friend, Jim. Slavery and the ownership of one man by another was an accepted fact in the times and Huckleberry Finn is actually troubled by the concept that he is aiding and abetting an escaped slave (Bennett, 1974). His conscious is bothering him since civil duties and civic responsibilities ask him to return his friend to the master so he can be punished for his behavior while loyalty asks him to continue to help his buddy get to eventual freedom. Huck discusses this dilemma and debates it with himself when he says: â€Å"I tried to make out to myself that I warn’t to blame, because I didn’t run Jim off from his rightful owner; but it warn’t no use, conscience up and say, every time: ‘But you knowed he was running for his freedom, and you could a paddled ashore and told somebody (Wikisource, 2006).† F urther on in the passage Huck says: Conscience says to me: ‘What had poor Miss Watson done to you, that you could see her nigger go off right under your eyes and never say one single word? What did that poor old woman do to you, that you could treat her so mean? I got to feeling so mean and so miserable I most wished I was dead (Wikisource, 2006).† Huck is placed in the same dilemma again when he learns that Jim wants to steal his wife and children as well. Of course we can certainly appreciate the motives of Jim since he wishes to have his family with him and be free from the bondage of slavery but again Huckleberry Finn asks himself if he is doing the right thing by taking another man’s property (Bennett, 1974). While Finn is not above petty theft, he draws the line when it comes to real valuable property i.e. slaves, inheritance and entertainment money which belong to someone else. Essentially, it had

Strengths and Weaknesses of Internal and External Recruitment Essay

Strengths and Weaknesses of Internal and External Recruitment - Essay Example This essay describes today’s dynamic companies needs to adapt swiftly to the changing environment. Often the human resources department is required to fill vast number of jobs as the company develops new markets and pursues new strategies. New positions tend to require specialized skill sets while new management philosophies look for softer skills such as interpersonal skills. To complicate the matter further, today’s employees are more likely to change jobs, due to the availability of myriad opportunities. The researcher focuses on describing of the process of th human resources department that must define the job requirements, advertise the position, sort though the applicants and choose the best candidates effectively and efficiently. The most successful recruitment depends on the amount of preparation before the actual process. There are many ways to attract a pool of suitable applicants that are described in the essay. The method chosen depends on the time and reso urces the organisation can afford and the nature of the business. This can be accomplished by weighing the knowledge level, skills etc. of the required candidate to fill the job, how much training he will require, and how much value add the candidate would bring to the table. Investing the time and resources in getting a successful recruit represents sound business practice. Above all, the researcher states that being an employer of choice is a reputation that recruiters need to build within their industries and that is a powerful tool in attracting top talent.

ENVIRONMENTAL IMPACT ASSESSMENT (EIA) AS A DESIGN TOOL Essay

ENVIRONMENTAL IMPACT ASSESSMENT (EIA) AS A DESIGN TOOL - Essay Example of the â€Å"command and control† approach which is based on a state-centred perception and environmental protection is thus of a top-down management scheme (Watson, 2003). For example, government regulatory bodies establish a set of environmental standards which polluting industries must conform to; failure to comply with the said standards result to prosecution. While it is indeed necessary, such regulations are drawn back by several limitation, typical of which are the oftentimes insufficient resources – both human and financial – of the implementing bodies resulting to the reported inefficiency of the said practice. As well as that, state-centred visions do not foresee the complexity of issues on the ground and the top-down management scheme usually fails to address the environmental concerns of the public. Environmental impact assessment was seen to be the answer to the limitations of the â€Å"command and control† approach of traditional regulations. According to the Environmental Impact Assessment: a Guide to Procedures provided by the Department for Communities and Local Government (2006), EIA â€Å"describes a procedure that must be followed for certain types of project before they can be given development consent. The procedure is a means of drawing together, in a systematic way, an assessment of a projects likely significant environmental effects†. Given this definition, EIAs are envisaged to give weight to environmental considerations during the decision-making process along with economic and social factors. The objectives of EIA are divided into short term and long term categories (Abaza et al, 2007). In the short term, the goal of EIA is to identify potentially significant environmental impacts of development projects in order to provide sufficient information to facilitate decision-making process. In the long term, the ultimate goal of EIA is to ensure that ecological functions are maintained for the benefit of present and future local

Strengths and Weaknesses of Internal and External Recruitment Essay

Strengths and Weaknesses of Internal and External Recruitment - Essay Example This essay describes today’s dynamic companies needs to adapt swiftly to the changing environment. Often the human resources department is required to fill vast number of jobs as the company develops new markets and pursues new strategies. New positions tend to require specialized skill sets while new management philosophies look for softer skills such as interpersonal skills. To complicate the matter further, today’s employees are more likely to change jobs, due to the availability of myriad opportunities. The researcher focuses on describing of the process of th human resources department that must define the job requirements, advertise the position, sort though the applicants and choose the best candidates effectively and efficiently. The most successful recruitment depends on the amount of preparation before the actual process. There are many ways to attract a pool of suitable applicants that are described in the essay. The method chosen depends on the time and reso urces the organisation can afford and the nature of the business. This can be accomplished by weighing the knowledge level, skills etc. of the required candidate to fill the job, how much training he will require, and how much value add the candidate would bring to the table. Investing the time and resources in getting a successful recruit represents sound business practice. Above all, the researcher states that being an employer of choice is a reputation that recruiters need to build within their industries and that is a powerful tool in attracting top talent.

Jade figure of a hound Research Proposal Example | Topics and Well Written Essays - 500 words

Jade figure of a hound - Research Proposal Example The artwork is in three dimensional, and it is in the form of a small sculpture. For instance, the artwork is symbolic of the importance given to domestic animals in Ancient China. Michael Sullivan opined that, â€Å"To many people â€Å"Ming† means not painting-for only recently has Ming painting come to be appreciated outside China- but the decorative arts.† Besides, one cannot identify any sort of sharp edges on the artwork because the edges are round in shape. The artwork can be divided as: dog’s head, body, and legs. To be specific, the head is pointed backwards and this fills the viewer’s mind with enthusiasm. To be specific, the dog’s head (especially the eyes) is the focal point of the artwork because the dog is expecting something and looking backwards. The next element in the artwork is the dog’s body, and the same is symbolic of the importance of proportion in art. The next element is the legs, symbolic of warmth and peacefulness. In short, the proportionate alignment of artistic elements proves that the artwork was produced by an artist who is interested in observing animals, especially their shape and size. The artwork consists of curves, symbolic of the athletic shape of animals, especially among dogs and other domesticated animals. The overall size of the artwork is related to the normal size of a dog. One can see that the artist did not try to alter the natural colour of jade and the lines and curves on the artwork prove the same. To be specific, the artist made use of jade as a medium to produce his artwork.

The History And Background Of Sony Marketing Essay

The History And Background Of Sony Marketing Essay Sony is one of the largest game device providers in the world. It started at 1946 in Japan. Initially, Sony was selling the electronic products and electronic devices such as television, home video, home audio, camera and others. In 1994, Sony begins to sell their first gaming console implemented by them which is Playstation (PS) 1. More versions of Playstation such as PS 2 and 3, other similar console, PS portable and PS Vita were released to meet customers higher expectations. During the past few years, Sony has put its effort on the innovation of virtual reality headgear. With the influence of movies and animation such as Sword Art Online, the public hope to interact and experience a more realistic graphics in the game. Since there is a demand for this, Sony decides to create this product. 2.0 Current Market Situation Various technologies have been developed and innovated to simplify daily tasks. One of the most significant effects of development of technology is in the gaming industry. Ever since in the 90s, companies such as Sony have been developing various gaming consoles that provide better experience to its users with each new design. From the first Playstation, to the soon to be released Playstation 4. Since the development of mobile gaming such as smartphones and tablets, the demands for gaming consoles has been declining. However, according to DFC Intelligence Analyst, New console systems from Nintendo, Microsoft and Sony are expected to help the console segment regain some momentum in the 2014 to 2015 timeframe (Cole D. 2012). It just means that, as long as gaming companies can develop a better console systems, the market will resume its growth. Therefore developing Cita-Vita is essential to place Sony back in the game. The main competitor for Sony will be the Oculus VR Inc. as they are developing a product similar to Cita-Vita which is the Oculus Rift. The Rift too provides a more realistic gameplay by allowing the user to experience a 360 degree videogame environment. In addition, Adhesive Games had developed a game, Hawken, which is said to be very compatible with Rifts gameplay. Moreover, while Cita-Vita is still in the researching stage, the Rift developers kit had been completed and will be launched anytime soon. And not long after that, the consumer version will too be released. Even so, the technology used in Cita-Vita is different from The Rift. In addition to the 360 degree game environment experience, this product consists of a new technology that allows the user to play without lifting a finger (this technology will be further explained in the product strategies). Gamers will be keen to accept this technology as it is a great improvement from the past consoles and it had only been seen in comics and animations. 3.0 SWOT Analysis 3.1 Strength After years of researching and developing and at this juncture, Sony becomes the pioneer to concept, implement, and create the world first virtual reality gaming headgear. The products objective is to promote intellectual course of events that enable users to experience different life and are suitable for anyone due to its intuitive usage. The complexity but extremely exquisite technology, which contains a 4 dimensional sensibility view function by the main core, processor XG1 with 1 THz ,and integrate with a graphic chip to project Ultra High Definition (Ultra HD) ,and the latest cloud gaming system which benefit the firms profitability. Sony could be dominant over the price strategy control in the market. 3.2 Weakness Some aspects that need attention are uncertain incidents that affect the stability of the system operation, the high cost of the parts and technology for the product, and shortage of technical staff for this system. Fatakia K., (2012) stated that the high cost of media production, especially in its television business, has affected the companys pricing strategy. Frankly, Sony lost about $6.3 billion in the past eight years due to this which lead to lose of market shares to Samsung and LG. 3.3 Opportunities Sony could penetrate into a new market of gaming consoles in gaming industry for a long term. It is because it is marketed to both novice and expert gamers and is not restricting to the age of individuals. With this technology in hand, Sony would consider having partnership with military, aero industry and space industry to create field or cosmic simulator for teaching and training purposes. Moreover, there would be an evolution in offering a platform for social networking. 3.4 Threat Several factors that concern Sony regarding the launching of Cita-Vita are the interference of competitors relating to the safety of this product causing consumers to have difficulty to accept. The impact of compliance regulations on health and safety as well as economic condition in different areas would also delay the recognition of the product and to be widely used. Even before, the companys Playstation network was hacked, resulting in leakage of customer information, such as credit-card data (Fatakia, 2012) and Sony was fined for  £250,000. Sony needs to enhance securities to protect gamers personal details. 4.0 Marketing objective With the development and production of Cita-Vita, Sony wishes to increase the market share significantly during that period which can be seen through sales. As reported by an author in Seeking Alpha, it is said that the soon to be released PS 4 by Sony will take away the market share from XBOX (Anon 2013). The new product Cita-Vita will be able to take even more shares as PS 4 is just an extension of the existing Playstation models. Sony should opt for a 70% increment for a year. This can be done by increasing the market share and customer value. The increasing in the shares value indicates that the company is having a positive prospect. By giving satisfying customer values, the revenue of the sales will increase which lead to the increase in companys standings hence, the share price. Other than that, the companys strategic planning and making decision to set appropriate recourses, business environments, and human resources, like serving customers through suitable staff and retailers , who can deal with customer more efficiently will guarantee higher customer satisfaction. 5.0 Strategies 5.1 Product Strategy The gaming headgear, Cita-Vita consists of 3 levels which are core benefit, actual product and augmented product. 5.1.1 Core Benefit Cita-Vita is a product which is specially made to provide virtual reality experience for all users especially gamers. Virtual experience can be says as the stimulation to enable people to interact with the artificial 4-dimensional visual or other sensory environment in games. It provides a 360 degree game environment experience. 5.1.2 Actual Product 5.1.2.1 Product Name The name of this gaming headgear is Cita-Vita. Cita has a meaning of other in Latvian while vita means life in Latin. This name represents the second life or another life that users will experience. 5.1.2.1 Features Cita-Vita comes in two colours which are black and white because these colours are regard as trendy by most people. The design of the headgear looks like a helmet. It has a single interface which covers the players face. This headgear stimulates five main senses of humans with high frequency electromagnetic microwave transmitter. It controls the users consciousness by redirecting the signals which the brain sends to the body to the machine itself and replace its own waves to stimulate the senses. This headgear uses electricity as its main source of power. The charger is plug-in at the socket provided on the left side of the headgear. The headgear also contains its own batteries which acts as a backup. Headgear also contains the USB port for installation of games and other software. The software or games can be installed by connecting with computer. Moreover, the headgear contains three indicators which are power (PWR), wide area network (WAN) and BLK. PWR will light up after the charger is plug-in. The other two buttons will also light up after the respective system requirements are fulfilled. 5.1.3 Augmented product There will be two-year warranty that comes with the product. The warranty covers most damages of the product except damage cause by the carelessness of the buyers such as improper handling of the product. 5.2 Promotion Strategies Two strategies are applied based on the introduction stage. Sony should use push strategy to promote product through distribution channels to final consumers. First, Sony will provide the product display stands or signs to retailers to create awareness to consumers. Trade deals which are price discounts given for meeting certain purchase requirements (Peter, Donnelly, 1997, pg156) are also offered, e.g. 10% off for 1 unit of Cita-Vita only after selling 50 units each time. For pull strategies, Sony relies on product advertising or consumer sales promotion (Peter, Donnelly, 1997, pg157) to build up consumer demand. Sony could organize events to induce consumers to try the product and give out free merchandises such as batteries if purchase is made on the spot. Another way is to use Sonys website to promote a price deal for pre-orders for limited time. Sony will use informative advertising, to introduce Cita-Vita to unaware consumers of its purposes, features and brand. Certain people are needed such as expert gamers or renowned individuals to promote the value of the product and develop desire or wants of other potential consumer that are moved by those who believed in the products value. Sony may use objective and task method for the promotional budget as Sony has large funds to achieve its promotional results globally. The advertising message of Cita-Vita is to provide life experiences. And it is executed with interesting style, format, words and tone. Medias such as television that covers mass audience and game magazines like PC Gamer which draw the readers attention and has high demographic and geographic selectivity could be use. Sony can publicize Cita-Vita and announce its release in press conference. This public relation cost lesser without including fees for time or space and has vigorous impact to the public. Medias would pick up the news and report about them. The public will have more trust in the product as it seems more credible. 5.3 Pricing Strategy As a new product being launched where competition does not exist, what price should be set for such cases? It is important to target the right customer and to develop the market growth for the purpose of being viable on the certain product. As Sony plans to introduce a new device, Sony has to set a base price level that covers the costs of sales while maintaining its reputation which is to provide high quality products. After estimating the amount to be spent on the production of this product and comparing the price of other consoles made by Sony, Sony should set the base price of Cita- Vita as $580. Basing on this, the sales of 7 million units is the break-even point for Cita-Vita where the cost of research and production is covered. As technological product are said to have a low product life cycle, Sony ought to use price skimming strategy. While taking into account psychological matter such as image pricing, higher prices which represent higher quality and odd even pricing will attract people to purchase the device. Thus it is recommended that Sony set a higher price during the first few months which is $699. Price strategies must be amended based on the market in short and long run, to retain sales. In the end, the success of the ideas is directly related to customer satisfaction. When consumers are satisfy with product, price can remain in the higher level. 5.4 Distribution strategy The last strategy to be discussed is the distribution strategy. This strategy involves looking into certain aspects such as where to make the product available and when to do so (Dibb. S, et al., 2006). There are times Sony is unable to deal with the customer personally due to reasons such as the cost, time and the geographical distribution of the customers. For this reasons, Sony ought to look for certain distribution channels that can help to sell Cita-Vita to more customers. As this is a new product, Sony is encouraged to start with exclusive distribution. Therefore, Sony should sell Cita-Vita directly via online or through a Sony Centre. Sony could start by allowing pre-orders from customers through their website. By doing so, Sony can then get a clearer picture on the type of customers who are interested and generate feedback from them. At the Sony centers, there will be expert staff that are able to explain the product functions and specifications to customers who are interested. Furthermore, Customers are certain that they can get the original version of Cita-Vita from the centers. After the feedbacks from the customers have been studied, Sony can then made final adjustments to Cita-Vita and start using other distribution strategies such as selective. Sony can sell the product in bulks to other electronic companies especially gaming centers. These retailers can help Sony to sell the product to a larger group of people all across the world. In addition, gaming centers are not only experts in this category but they as well have connections with a variety of customers and other businesses as well as understand how to deal with them well. Lastly, Sony could distribute them to internet cafes. Most young gamers go to these cafes to play computer games. By having Cita-Vita there, these young gamers are able to experience the thrill and excitement provided. This will pick their interest and it will be easier to persuade them to buy the product. 6.0 Recommendation and Conclusion Since this is a new product, there are many aspects which are still unstable as stated in SWOT analysis. Therefore, Sony has to hire more specialized workers in this and related field to make this product more secure with minimal defects. This will definitely attract more attention and develop more trust from customers to purchase Cita-Vita. In a nutshell, Cita-Vita is a highly potential product that allows Sony to maximize their sales. It has drawn the attention of many even though it is just an idea. This shows that there will be a demand and market for this product. It can be said that Sony is moving in the right direction with the development of this product. As to date, the research and development department of Sony has begun researching on this product. 7.0 Reference Anon, 2013, Top of Form Anon, 2013, Sonys PS4 Looks To Take Market Share From The Xbox [online] Available at: [Accessed 20 February 2013] Dibb S., et al., 2006, Marketing Concepts and Strategies, U.S.A., Houghton Mifflin Fatakia K., 2012, Sony Corporation: Strengths, Weaknesses, Opportunities, Threats [online], My Daily Finance, Available at: [Accessed date: 8th March 2013] Five Star Equities, 2012, Video Game Industry Set for Growth Global Game Market Forecasted to Grow to $82 Billion Five Star Equities Provides Stock Research on Sony and Majesco Entertainment [Press Release] 31 July 2012. Available at: [Accessed 13 February 2013] Sony Malaysia, [online] Available at: [Accessed 25 February 2013] Virtual Reality, [online] Available at: [Accessed 17 February 2013]

A Thankful Wedding Speech by the Bride :: Wedding Toasts Roasts Speeches

A Thankful Wedding Speech by the Bride Anyone who knows me well enough will know that it is hard to keep me quiet and today is no exception - I thought it only appropriate that the bride speaks, although I promise to keep it short! The main reason I wanted to make a speech was to personally say thank you to some very special people who have contributed to today: (To the groom) Firstly, and most importantly, you've made me so happy since we met two years ago and today is the happiest day of my life. Thank you for making my life complete. Knowing your track record at either missing weddings or forgetting (or losing) your suit, I should also thank you for turning up at the wedding (eventually!) where we me, and, more importantly, thank you for getting to the church on time today and in your suit. I would also like to say a big thank you to my bridesmaids. Firstly, my sister, for looking after me today and also on my hen weekend! Thanks very much for arranging our weekend in London, I’m sure everyone will agree we had an excellent time and I have a little something for you as a small token of my appreciation. And of course my other gorgeous bridesmaids who've been little angels today. I have a little something here for you both too. Thank you very much. (Presents gifts) I would like to thank my mom for all her help and support not just today but over the years and for giving me my â€Å"something old† which I'm wearing for luck today. I have a small gift from us for you. I couldn't have been luckier to have such wonderful in-laws, thank you for making me feel so welcome in your family and for all your support with the wedding arrangements. A special thank you to my mother-in-law for sorting out the bridesmaids outfits and for making all of the invitations and order of service cards which were beautiful. And to my father-in-law, thank you for your lovely reading in church today.

Dangerous Encounter :: essays research papers

It was a dreadful afternoon, big droplets of rain fell directly on my face and clothes. I tasted the droplets that mixed with my tears, the tears I cried after the incident. The pain in my foot was excruciating. It caused me to make a big decision of whether I should visit you or not. I decided I would. I limped towards my bright, blue car where my bony, body collapsed onto the seat. I started the engine up but at the same time being cautious of my bleeding foot. I then drove to the destination where I was bound to meet you. I was bound to meet you after three years of counselling from my last appearance with you. I guess all I can remember is the scarring.... I remember.... When.... When my friend introduced me to you. My friends were so obsessed and entangled by the wonders you did for them. If I can recall they said you took them to new places and down new paths. They talked about how you healed their sorrows and pain. I could not resist the temptation. Never once did I talk to my parents about my encounters which were influenced by you. What a fool I was. You severely disheartened my life, turned me evil. All my ambitions that inspired me were lost. You and your sharp eyes stabbed me right in the arm. It also stabbed the people I loved right in the arm too. Although, it was so amazing how dependent on you I was during my youth. These memories still sting like a violent slap across the face. Now, facing you today is such a hard task to overcome.... I pulled into the driveway and staggered into the loud, large and mysterious place. I was surprised at how many people were there. It could have been about twenty or so. I would not know because I am not highly educated. My education actually collapsed after being involved with you. I put all my attention and focus towards you. I can’t count the amount of times I missed class or skipped school. Whilst thinking of this, a young girl came strolling over. She had dark, long hair, brown eyes and a slim figure nearly identical to my own appearance. She wore a white garment matched with pure, silk shoes. Her glamour attracted people from all directions. She looked about twenty five years old.

Need vs Want Essay

There are N number of products under various categories in the market. But how many of them are successful is a fact that needs to be analyzed. The customer can view only the end product. But the actual fact behind the success of the product is invisible to the customer. One of the most important factors that lead to the success of the product is Marketing. The term marketing revolves around three basic principles –â€Å"Needs, wants and demands†. It is very important to understand the difference among the three before identifying the needs and wants of our examples Mountain dew, Nike shoes and IPod. Needs: Human needs are basic requirements Human needs are the basic requirements and include food clothing and shelter. Wants: Wants are a step ahead of needs and are largely dependent on the needs of the human beings. For example, you may want chocolates but the basic need is food. Demands: A step ahead of wants is demands. When an individual wants something which is premium, but he also has the ability to buy it, then these wants are converted to demands. Having understood the difference among needs wants and demands, let us analyze the Needs versus Wants of Mountain Dew, Nike Shoes and IPod. A product becomes successful when the customer is attracted by it. The first striking feature is how the product is presented. The attractive green color label and the name of the product scores rightly. Added to it, it is marketed by famous film stars like Salman Khan and Mahesh Babu. This advertising factor alone will drive people to buy Mountain Dew. The customer’s basic need here in this context would be a drink which has good taste, which is small and affordable, which has the reasonable quality for the money that he pays. This need factor is changed to want when this product is visually appealing and instigates one to buy this product. This appeal is created by the label, logo and the advertisement as stated earlier. Branded products are the most wanted in the market at any given point in time. But one has to understand that the brand got established in the market with its quality. Nike is an example of such a top range product which has the skill to meet the customer wants and needs. The customer’s need of shoes aligns to a point where he gets the much wanted comfort. Nike will be the first choice as the name itself serves as the guarantee. There are variety of designs and features across the product balancing the comfort factor as well. They help enhance the physical strength by best enabling the body, perform its best while exercising and jogging. The world’s best athletes who represent in Olympics go for Nike. This exemplifies the quality and the comfort which fulfils the wants of the customer. Yet again Nike fulfils the customer’s needs being comfortable and affordable, wants being fashionable and varieties to choose from. The customer feels great and proud to use the product because the shoes not only reflect one’s reputation but also prove to be appealing and performing. The factors discussed for the above two products holds good for IPods as well. Apple product holds the highest brand value in the world market. The company was a pioneer in introducing a device which is small, compact and portable yet offers mobile on the go music. Music addicts’ and lovers’ needs were rightly understood and thus the product made a history in its reputation and sales. An individual who wants to stay connected to music would need a quality device which enables him or her listen to music. Besides meeting this common expectation, Apple made listening to music interesting but adding its own flavor of brand, quality, style and varieties. The product comes in so many customized fashions that everyone would have one to choose from. The wide range of products like iPod shuffle, iPod nano, iPod mini, iPod touch, iPod shuffle etc, it satisfies a wide range of customers form different categories as well. Not just the product, even the accessories are so stylish and they serve multipurpose apart from music that people would want to buy an iPod in their lifetime once. Such needs and wants of the customers made the company grow beyond just meeting the customer’s expectation and come with new features every time. All these summarize and narrow down to the fact that for a company to be successful and to survive in the market race for a longer time maintaining its reputation and quality, it has to always be able to meet the needs of the customers, which are the basic requirement of the product like purpose, quality and affordability, and wants of the customers, which would reflect their personality, style, pride and reputation. Ultimately the customer decides if he or she buys the product. In order to convince the customer buy the product, there has to be the perfect balance of the needs and wants requirements. All the three example companies have understood this basic principle and have made a perfect blend of the requirements to offer the best product to the customer. When a customer is impressed with a product, he or she establishes a bond to the company which cannot be broken than easily. Both the company and the customers are mutually benefitted by this. Company makes profit and the custom er is happy!!!

Characters- No Sugar Essay

Through the characters names all the aboriginal names are given Christian names while the white characters almost without exception are given titles and surnames. This humanizes the aboriginal characters and dehumanizes the white characters while highlighting their position of power. White characters are demonized by their actions as well as their names, they refer to going back to the Tasmanian solution (pg44), showing that they have no regard for the aboriginal’s lives. JP: Racist- he refers to the aboriginal people as natives, and sees them as people who don’t belong.. We Repelled by his cruel treatment towards the Aborigines. Impatient, self-centred- (interrupting) Look, I’m not interested in what you had for dinner. If you’ve got an explanation, just tell me what it is. Frank- The only white character, Frank brown is the only one who has a real relationship with the aboriginals and he is the only one of the white characters who’s afforded a white name. He’s accused of supplying liquor to jimmy. Millie- Persists and does what she believes is right. ‘Stereotypical women’ and caring mother to her children. Supportive mother, takes care of her child when she’s sick- My girls in hospital, we need blankets. Jimmy- Aboriginal, lack of education- â€Å"sorry sir I was on the shit bucket†¦toilet, got guts ache. Impatient and persistent- will not give up on seeing Mr Neville. Says what he thinks –‘You know one thing about Fremantle gaol even some of them screws are polite- not like this place. Native protector  couldn’t protect my dog from fleas. Neville- Racist Believes aboriginals do not and should not have the same power and allowances as white people. Ignorant and Disrespectful: Munday let me give you some advice sugar catches more flies then vinegar. Although reats white people with respect. E.g. Miss Dunn Gran and Jimmy: These are the two characters evolve in the passage through their actions and behaviour . Gran becomes a more noble character and appears benevolent in relation to her family. The Aboriginal family and particularly gran are shown to have extremely strong bonds and care about each other deeply, this is even more noticeable when compared to the indifference of the white chracters This contrasted to jimmy’s behaviour of false sincerity and respect for the white individuals reaffirms gran’s intelligence of character. She delveopes and becomes more of a realistic character who’s clearly has her best family’s interest at heart.

Key Aspects Of Management Theory And Practice

Management can be defined as the art of creating industrial relations of any kind, between people engaged in the industry, such as relation between employers and employees, relation between individuals entering into commercial contracts, relation between investors and debtors etc, in order to maintain true cooperation of all concerned.Efficiency of management lies in not only making the employees to work, but to make them work willingly, sincerely and consciously, by employing new knowledge, new methods, new designs, new machines and novel techniques of production and by allaying mistrust and antagonism.There exist several aspects of Organizational management such as Build an Organization Based on Values, How to Make Values Live in the Organization, Change Management Wisdom , to bring about Development and Change in the Organization, to Defined and Explored Organization Development, Build a Mentoring Culture, Force Field Analysis, provide Online Facilitation for Impersonal Facilitato rs, Explore the New Science of Complexity, to apply a Strategic Framework in the organization, How to Implement Strategic Planning: Vision Statement, Mission Statement, Values, More.(Manning, 279) Objective of the report All the aspects of organizational management are equally inevitable for not only growth and developing of the organization but also for frenzied free functioning of the organization. Among the basic aspects of management the relation between Organization and Human Resources, and Operational Aspects of Management are taken into consideration in this report.The main objective of the report is to provide a brief analysis of strategies developed and applied in context of the above mentioned two aspects of organizational management in well established and renown companies like HR3 Pty Ltd, a company with an enviable track record in Australia, and Chemical Resources Limited, a company in New Zealand renown for it’s world-class chemical products. Main features of th e aspects of organizational managementThe relation between the management of the organization and Human Resources present in the organization plays a crucial role in not only expansion and development of the organization however as well for quandary free performance of the organization. The main features of the aspect are Personnel administration Human relations and motivation, Training and development, Performance appraisal, Organizational development, Legal concerns, Work force diversity, Recruiting and selecting, Compensation and benefit, Collective bargaining, etc.Under the Operational Aspects of Organizational Management the issues like production, dispatch, marketing, application of contemporary technologies are taken into consideration. The main features of Operational Aspects of Organizational Management are, such as, Operations planning and control, Work scheduling, Total Quality Management (e. g. , TQM), Information processing and management , Strategic planning and analys is , Productivity, etc. (Border, 375)Description of the main features of the Operational Aspects of Organizational Management Operations planning and control research mostly deals with the plan, scrutiny and control of individual organisational entities and networks of such organisational entities. Operations planning and control in an organisational entity is associated with the responsibility for achieving its own set of objectives with respect to cost, quality and time by using the materials and resources that are allocated to it over time.The Operational Aspects of Organizational Management takes account of two subprograms, such as, supply chain management and production management. A functioning of a planning and control impression developed under the organizational management system is called a Logistic Control System. A Logistic Control System replicates the characteristics of products, demand, manufacturing proficiency and materials supply, and is relevant to the control of the flows of capital and materials to serve demand. A Logistics Control System replicates the suitable planning control ladder.The planning and control functions in a Logistics Control System take account of the following issues, such as Resource planning and control, Materials coordination , Workload control and order acceptance, Work order scheduling and dispatching, etc. Resource planning, Information processing and management and material synchronization are logistics control functions that are components of the supply chain management. Workload control, order recognition, work order scheduling and sending off are logistics control functions at the production unit level. (Kumar, 334)Total Quality Management (TQM) is a management line of attack is designed at entrenching consciousness of quality in all organizational processes. Total Quality is a people focused management system that aims at persistent amplification in customer satisfaction at incessantly lower real costs. Strate gic planning and analysis is the broadly defined as the key approach an organization uses to achieve its goal and drive toward the vision. Objectives and action plans usually flow from each strategy. Both people and organizations are required to establish a strategic framework for significant success.This framework consists of the values that members of the organization manifest in every day decision making, and the standards or relationship guiding principles like a vision for the future of the organization, a goal that defines the basic purpose and objective of the organization, values that shape the approaches of the in pertaining it’s goal, policies that zero in on the key success approaches of the organizations, and objectives and action plans to guide the daily, weekly and monthly actions of the organizations, which off the record define how employees work together with each other and customers, are also visible.(Knott, 188-9) Description of the main features of the rel ation between the management and Human Resources in the organization The emphasis should be on good relationships and sound terms and conditions of employment between employees and the organization with consent of both the parties. Determining the work-pay relationship with the method of Collective bargaining is too back dated and should be removed from the organizations. It is required by the organisation to reveal its gratitude and recognition of their efforts of its employees.Individuals and groups of employees should be rewarded properly for their particular contributions in the organization. The package rewards may include both tangible and intangible rewards. Working in a renowned and progressive company, which can be pride of an employee can be a significant reward element. The participation of the whole staff in the process decisions making in the workplace can boost up the interests of the employees. This authorize the employees in their duties and give emphasis to team wor k, creativity, innovation, and discretion in solving problems, improvement in quality of production etc.As the purpose of any organization is to thrive and be persistent in its endeavours, every employee of the organization must appreciate it, realize the competitive nature of the business, try to solve problem and take possession of their contribution to presentation and quality, which is totally focused on customer service. Managers must be efficient and intelligent. Let us take the example of Peters and Waterman, who in â€Å"In Search of Excellence† thought of â€Å"being visible† and â€Å"management by walkabout†. The dexterity and expertise of managers should support the endeavours of the Staffs.Staffs should feel that they are guided by the managers in perusing their duties. By sound management techniques the ambitions of participative leadership and the human relations school can be achieved. (Cunningham, 24-5) According to the assumptions of the modern approach in management, organizations should have the capacity to influence their members as well as bind them together in a composite unit, as a family or a community. Few guidelines prescribed by the unitary approach are: Management should have recognition towards the efforts of the workers, and have co-operative attitudes towards them.The emphasis should be on working together as a team to achieve the ultimate purpose. TO pursue this goal management should compromise and understand the purposes and values of the employees. Disagreement and unconcealed divergences between management and employees, disruptive behaviour and even strike action of the employees and such problems in an organization can be alleviated using the â€Å"unitary† frame of reference. This approach is helpful in curing unnecessary, deviant damage of the organisation.The staff of a suffering organization should be made to realize that stoppages and obstructions are meaningless. The benefits of lingering useless momentary disagreements and conflicts disturb the environment of the organization. (Dollard, 116-7) Misinterpretation and Passions that procreate conflict are indeed enhanced by detrimental, marginal splinter groups and provocateurs. The unitary frame of reference portrays management as a perfect guardian of the employees, having the paramount interests in well being of the staff, at heart.Decisions are taken with consent of the employees Of course misunderstandings and incongruity may arise from time to time but these are not helped by marginal splinter groups and provocateurs who distort the efforts of management. Effectiveness of the management can be judged by its capacity to bind the workers and at a time keep them satisfied, to fulfil a greater cause of success of the business. Efficient and participative managements can keep the employees satisfied and interested in progress of the company.With good will, rationality and sensitive communication the organizations can keep trade unions away and survive securely. Because of poor and irrational practices of the managements and lack of communication between the employees and the management, workers unite against the managements to form trade union, which can fight for their causes and interests. (Dos, 47-48) Analysis of Management Theory of HR3 Pty Ltd Though HR3 is a relatively new name in Human Resources Management systems, but it's also one with a desirable track record in Australia.HR3 Pty Ltd was in the beginning named as Data scope Systems Pty Ltd. At first established in the year1984, company name was again changed in month of October in the year 2002 to make visible the evolution of the company and as well the software systems to fulfil the Human Resource and payroll management requirements the of Australian businesses. The business strategies followed by the company: Following the policies of strategic planning and analysis the company HR3 has developed its business plans.As a result, from the time since 1984 evolution and revolution continuously took place in the company, but one thing has remained steady in Australia’s Human Resources software marketplace is the reputation that HR3 has been developing and supplying payroll and personnel software to the Australian market. With the unequalled experience in developing Win pay, HR3 has developed a wider collection of products to put forward not only to the Australian business but as well to business through out the globe a system that can amalgamate Payroll, Time & Attendance, Employee Self-Service, Human Resources and OH&S.Joining together these key areas, companies all over the world can now manage their employees with greater ease. The Win pay payroll produced by this company has helped thousands of Australian companies in managing their payroll and personnel information in a better way. The longevity of this company can be attributed to their core focus on their customer’s requirements. The management of this company is constantly striving to make certain that its research and development efforts live up to the company motto of Evolutionary Human Technology.An Operations planning and control research programme was developed over the last two decades in this company. From a programme that focuses on perception and consistent terminology to a programme that throws light on the actual functioning of these concepts, articulated in quantitative models and experienced in in-depth case studies. An functioning of a planning and control perception is called a Logistic Control System. A Logistic Control System as well reflects the characteristics of products, demand, manufacturing technology and materials supply, and pertain to the control of the flows of resources and materials to serve demand.A Logistics Control System also reflects the apposite planning control hierarchy of the company. The main action plans followed by the management of the company are as such, set up a cross section o f professionals as a committee and get together to plan the sessions, settle on budget, Perform HRAGD member needs assessment, decide on topics based on member requirements assessment, and establish outstanding speakers, Pick speaker and negotiate workshop length, pay, topic and objectives, settle on location and agenda the seminar and plan advertising approach, and so forth.HR3 take account of a wide range of reporting options and a spontaneous, simple to use interface that will add to improved management efficiency and information access. The performances of multiple production units involved in the creation of products or services in this company are coordinated as such by some unit at a higher level in the company that owns all production units concerned, by some body that has been given harmonization power by all owners of production units concerned, by bilateral or multilateral accords between the proprietors of the company concerned.The management refers to the hierarchical h armonization of the activities of the production units involved in the release of products or services to a market, such that customer service requirements are met at minimal cost. The concept of hierarchical coordination has been interpreted generally as well, ranging from strictly hierarchical, that is top-down, coordination to absolutely decentralized decision making.At supply chain level production units are considered black boxes with, perhaps item-dependent, input-output descriptions, such as capability, throughput time distribution and value-added. (Goddard, 433-5) Value Statements followed by the company Of course business requires a widening range of management tools and hold ups. With Human Resources making such profound management demands on business, better systemisation unavoidably leads to greater efficiency and productivity.The company maintains Integrity by maintaining credibility by making certain that its actions always match its words. The management of the compan y respects each employee’s right to be involved, to the greatest degree probable or required, in making informed decisions about his or her health and plans. The management of the company accepts personal liability to efficiently utilize organization resources, improve its systems, and help others to improve their effectiveness.The company following the values recognition and alignment sessions and accord on the values, leaders, with staff, communicate and converse the job and organizational values often with staff members, set up organizational objectives that are grounded in the recognized values, model personal work behaviours, judgment making, contribution, and interpersonal communication that reflect the values, interpret the values into prospects, priorities, and behaviours with colleagues, reporting staff, and self, link contribution in the implementation of the values and the behaviours that consequence, to standard presentation feedback and the presentation improveme nt process, reward and recognize staff members whose actions and accomplishments reflect the values in action within the association, hire and endorse persons whose viewpoints and performances are harmonious with these values, and get together at regular intervals to talk about how the group is doing by means of living the recognized values. Human resource strategies followed by the company The company has the capacity to influence its members as well as bind them together in a composite unit, as a family or a community. Few guidelines followed by the company are, as such, Management of this company has recognition towards the efforts of the workers, and have co-operative attitudes towards them. The emphasis is be on working together as a team to achieve the ultimate purpose.TO pursue this goal management should compromise and understand the purposes and values of the employees. Disagreement and unconcealed divergences between management and employees, disruptive behaviour and even strike action of the employees and such problems in an organization can be alleviated using the â€Å"unitary† frame of reference. This approach is helpful in curing unnecessary, deviant damage of the organisation. The staff of a suffering organization in this company is made to realize that stoppages and obstructions are meaningless. The benefits of lingering useless momentary disagreements and conflicts disturb the environment of the organization.Misinterpretation and Passions that procreate conflict are indeed enhanced by detrimental, marginal splinter groups and provocateurs. The unitary frame of reference portrays management as a perfect guardian of the employees, having the paramount interests in well being of the staff, at heart. Decisions are taken with consent of the employees Of course misunderstandings and incongruity may arise from time to time but these are not helped by marginal splinter groups and provocateurs who distort the efforts of management. Effectivenes s of the management of this company can be judged by its capacity to bind the workers and at a time keep them satisfied, to fulfil a greater cause of success of the business.Efficient and participative managements can keep the employees satisfied and interested in progress of the company. With good will, rationality and sensitive communication the organizations can keep trade unions away and survive securely. Because of poor and irrational practices of the managements and lack of communication between the employees and the management, workers unite against the managements to form trade union, which can fight for their causes and interests. (*Drake, 153-55) Analysis of Management Theory of Chemical Resources Limited Chemical Resources Limited, a renowned company in New Zealand, is the name behind world-class chemical products.This company supplies quality chemical products at outstanding prices, and makes available extensive, professional services associated with the manufacturing, p ackaging, storing and distribution of specialist, high-risk products. Safe, secure and professionalism is the objective of this company. Chemical Resources is a leader in the handling and manufacture of chemicals. The business strategies followed by the company Chemical Resources Limited proficiency is formulating, manufacturing, packaging, storing and distributing chemicals. This company’s specialization is working intimately with both international organizations, and local companies, to source quality products at pragmatic prices, on time, every time. Establishing long-term customer partnerships that deliver significantly better business outcomes is our founding philosophy.Chemical Resources Limited operates in a wide range of fields such as bulk solvent, water based timber preservatives, acids, alkalis, DIY products, cleaning products, chemical intermediates, raw material conversion, re-packing , re-bagging , container de vanning, storage and distribution. Strategies of th is company can be generally defined four or five key approaches the company uses to achieve its mission and drive toward the vision. Goals and action plans usually flow from each strategy. This company possesses Goals or better said SMART goals, which are the goals with specific, measurable, achievable, realistic and time-based. This company sometimes consider setting one goal to hold a monthly chapter meeting. Another goal that supports their strategies is to schedule a relevant seminar quarterly. Another goal might include holding informal dinners and cocktail hours to support voluntary member exchange.Some strategies followed by the company are to EXPAND its customer base and enhance the franchise by pursuing multimedia opportunities, DELIVER an award-winning level of excellence, building public interest, trust and pride, PROVIDE vigorous leadership and support in the market, INSTILL an environment of internal and external excellence in customer service, EMPOWER and recognize eac h employee's unique contribution, ACHIEVE the highest standards of quality, IMPROVE financial strength and profitability. The goals of this company are simple, such as speed, equality and competitive price. Commodities have become international for this company and the impact of engineering is significant. In this company, the learning curve in engineering has become an unaffordable luxury.Competitive market pressures mandate finding ways to reduce the total time required to introduce new products in the market. Competition along with more complex production and distribution environments requires identifying and reducing necessary costs, such as costs associated with development, manufacturing, distribution and service. Value Statements followed by the company This company’s culture is partially the outward demonstration of the values currently existing in its workplace. In this company efforts are given to identify the values that at present exist in the workplace, settle on if these are the accurate values for your workplace, and modify the actions and behaviours by which the values are established, if essential.The following Steps in a Values Identification Process is followed in this company to recognize organization values and bring together its executive group and management to learn about and talk about the power of shared values, obtain consensus that these leaders are dedicated to creating a value-based workplace, define the responsibility of the executives in leading this process; and provide written material the executives can share with their reporting staff, Share any written materials as well as the spirit and context of the executives’ values discussion with every individual in your reporting group, endorse the underlying principle for, necessitate for, and preferred organizational impact of the process, Make certain your reporting staff members understand the importance of their participation in the process, Assure that every memb er of your reporting group is signed up for and attends a session, Answer questions and provide feedback about any staff concerns to the rest of the managerial or cross-functional group leading the process. Human resource strategies followed by the company Some human recourse strategies followed by the company are, as such, the employees in this company are the considered as most valued assets of this company, essential participants with a shared responsibility in fulfilling our mission. The management of this company recognizes that the quality, motivation and performance of its employees are the key factors in achieving its success.Accordingly, this company’s Human Resources policies and practices are built on Dedication to assisting every employee in reaching his or her full prospective in both presentation and reward, dedication to assortment, one and the same opportunity and fair treatment, Promotion based on merit and from within whenever possible, This company endeavou rs its organizational structure and culture to endorse employee involvement, open communication, teamwork and cooperation. Working conditions in some sections of this industry are very hazardous. The precipitation areas in this company have caustic vapours these cause skin problems. In some sections of this industry people work in fluoride environment . Continuous exposure to fluoride leads to a disease Fluoric in which bones and teeth are effected. In all these less attention is paid towards the interests of their workers, hence the relation between the management and the workers get seriously damage. The Human Resources department of the company formulated strategies to develop a superior workforce.These included eliminating poor performers, hiring from several choices of excellent candidates, not just â€Å"settling† on a candidate but also developing series of planning and escalating training and cross-training opportunities in the company. The Human Resources Management (HRM) purpose take account of a several activities, and the most important among them is making a decision what staffing requirements one have and whether to use autonomous contractors or take into service employees to meet these needs, appointing and training the most excellent employees, making sure that they are better performers, handling performance related problems, and ensuring that the human resources and administrational practices do the accepted thing to various set of laws.Actions also take account of supervising the steps taken towards employee benefits and reimbursements, employee accounts and personnel guiding principle. (Bell, 271-3) In conclusion it could be stated that the art of management contains the observation and study of facts, on which the integration of ideas are dependent. As the pace of change continues to augment, transformation in management is a primary competency required by managers, supervisors, Human Resources staff, and organization leaders. Thus management forms the building stone of an organization. References: Bell, L; Man and Management Techniques (New Haven and London: Yale University Press. 2006) pp 271-3 Border, S; Human Resource Strategies: Games People Play (Remote Publishing Trust; 2004) pp 375Cunningham, S A; Introduction to Human Resource Management (DLTT Publications Ltd. 2005) pp 24-5 Drake, S; Evaluation of Techniques In Management (ABP Ltd. 2006) pp 153-55 Dos, M; Advent of Motivation (Alliance Publications; 2005) pp 47-48 Dollard, John; Zenith and Zero Point (New Haven and London: Yale University Press. 2004) pp 116-7 Goddard, J; Management: Making the Most Out of It (Howard & Price. 2006) pp 433-5 Knott, P; Development of Management as a Science (Dasgupta & Chatterjee 2005) pp 188-9 Kumar, H; Win Some, Lose None (HBT & Brooks Ltd. 2005) pp 334 Manning, C S; Principals and Practices: Human Resources Today (National Book Trust. 2004) pp 279